Friday, July 29, 2016

break the rules (week2)


Why we all need to obey the rules?All of us can become a rule breakers.''Break the rules'' doesn't mean doing some bad thing like stealing or something is illegal.It is become a innovators, to invest a new things.Steve Jobs is the Apple founder and he was right. Nowadays,most of us are using smartphone.He successfully break the rules of cellphone and still have lots of apple's fans even though he has pass away.The reason why smartphone become popular because it is very convenience and Steve Jobs has a concept in his brain ,he know what human expect in future.After this lesson,i understand how important of ''break the rules'' and we should look forward .

In the video of Julie Burstein ,our creativty are come from experiences,including letting go.
EXPERIENCE-CHALLENGE-LIMITATION-LOSS,these four qualities can help us to embrace our creativity.
And another important point is let go to be able to improve myself.
Julie burstein said sometimes it is good to let go and i can relate to it very much in a sense that i am from malaysia, and to decide to come to singapore to study is really a big leap for me but im thankful for this opportunity to improve myself as i have to drop everything and start anew.


5 innovative images

King Khalid Foundation: Can't Be Covered

King Khalid Foundation (KKF) is the leading philanthropic institution aimed at improving social and economic development in the Kingdom of Saudi Arabia

Title:''Some things can't be covered. Fighting women's abuse together.''

The first women's abuse advertisement to ever run in Saudi Arabia.This advertisement is very simple but means a lot to women who suffered abuse in Saudi Arabia.
Women's rights in Saudi Arabia are limited.They need to wear an abaya-a long black cloak-and a head scarf,but there is something can't be covered ,it is women's abuse.


Advertising Agency: Memac Ogilvy, Riyadh, Saudi Arabia
Creative Director / Art Director: Scott Abbott
Copywriters: Scott AbbottJimmy Youssef
Photographer: Ali Riffai
Additional credits: Abdul Rahim Bukhamseen


Published:April 2013



Rinser Toothbrush The Rinser price is $34.99. 
Designed by New York-based Amron Experimental, the Rinser simply has a water scoop and connected spout built into its handle. When streaming tap water falls into that scoop, it shoots up and out of the spout, creating a fountain that the user can gulp from


FedEx: USA-Brazil

simply brilliant poster design by fedex .simple & efficient, nice art direction.
Fedex is one of the famous worldwide shipping ,this poster shows that their service is very fast
Advertising Agency: DDB, Brazil
Creative Directors: Rodrigo AlmeidaRenata FlorioSergio Valente
Art Director: Max Geraldo
Copywriter: Aricio Fortes
Photographer: Manolo Moran
Published: 
April 2010


Nowadays,peoples like to drink alcohol after work.If you want to save money ,the cheapest way is buy the drinks from market and bringing a bottle opener is troublesome .So this brilliant design can make our life more easier.

The reason why i only have 4 pictures is because 1 of my group mate didn't found anything ,she said she can found but i don't think so!!is she lazy??

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